USA: American ginseng finds a foothold in Vietnam

After 4 years of research, a business in Thu Duc city (HCMC) recently introduced a line of drinks made from American ginseng. They target office customers, aged 30-40, who need to improve their health and take care of their appearance. This brand is one of 5 Vietnamese companies that recently started importing ginseng from the US for product development and business. Mr. Cao Chi Dung, CEO of TCS Company - an importer from Wisconsin - said American ginseng began entering Vietnam a decade ago. Initially, this product was mainly sought to be marketed because it was so new, but since 2018 it has grown strongly, 15-20% per year. "American ginseng has good prospects because more and more people know about it. We import tubers and capsules to supply to distributors and retail chains," said Mr. Dung. But the annual imported output is not disclosed by businesses. The Vietnamese market is small, but enough to attract Mr. Kirk Baumann, Owner of Baumann Ginseng Farm in Marathon, Wisconsin ...