The global superfood market is growing, and Ukraine is poised to enter this space by potentially producing chia seeds, a popular superfood. Enthusiasts are encouraging local farmers to cultivate chia by offering support and a buyout price of 80,000 UAH per ton. Oleksandr Duda from the 'Association of Amaranth and Amaranth Product Producers' emphasizes the importance of researching chia cultivation across various Ukrainian regions and soil types. Chia thrives in light, well-drained soils and warm climates, making it suitable for areas like Zhytomyr, Vinnytsia, and Ternopil. The cultivation cost is around 35,000 UAH per hectare, with yields ranging from 0.5 to 1.5 tons per hectare. Due to the lack of registered protection drugs, manual weeding will be used to evaluate yield potential. The increasing demand for late-sowing crops like chia, driven by recent frosts and cold spells, highlights its potential as a valuable addition to Ukraine's agricultural offerings.