Andalucía TRADE, a public agency, organized a B2B meeting in Warsaw to promote the internationalization of the Andalusian wine industry in Poland. The event aimed to showcase the quality and diversity of Andalusian wines to potential Polish buyers, including prominent distributors and importers. The meeting was co-financed by the EU through the Andalusian FEDER Project 2021-2027. Poland, with a population of 37.7 million, is a growing market importing over 1,000 million euros worth of wines annually, and is projected to see a 40% increase in wine sales by 2027. Participating Andalusian wineries included those from Cadiz, Cordoba, and Seville.