Over 40% of Italians welcome animals into their homes, with dogs and cats being the most popular, according to a analysis by Coldiretti to mark World Animal Day. Despite the pandemic, the number of animal owners has continued to rise. However, Coldiretti has also highlighted the issue of illegal importation of puppies from abroad, which is a criminal business involving over 400,000 puppies and generating a annual turnover of 300 million euros. Additionally, the article highlights the loss of 2 million cows, pigs, sheep and goats from Italian farms in the past decade due to unfair competition and the disappearance of 130 breeds in Italian stables due to biodiversity at risk.