Animal protein in Mexico, the existing opportunity for momentum, and the challenge in the narrative for the consumer

Pablo Sherwell, leader of Search and Development Data Analysis in North America for Rabobank, pointed out that although the Mexican livestock sector has great international potential derived from factors such as biosecurity and modernization, there is still a pending issue that must be addressed: the boost to meat consumption. In the second part of the exclusive interview that we had at the Rabobank offices in Mexico, he highlighted that although the per capita intake of these foods places our country in 6th place worldwide (with a combined 73 kilograms), we are still far away. of the "maturation point", since the figure is below consumer giants such as the United States, Argentina and Brazil, all of them above 90 kg. Intake by type of protein According to the Mexican Meat Council (Comecarne), if we divide it by sections, we are in 8th place in the world in terms of pork, with 20 kg., in chicken we are 4th, with 38 kg. and in beef we hold sixth position with 15 kg. He also added ...