The proposed EU-Mercosur trade agreement, according to Dale Crammond, director of Meat Industry Ireland, is expected to reduce the EU beef market production values by approximately €1.3 billion annually. The Irish beef sector will be significantly impacted, facing a loss of between €75-95 per head, due to its heavy dependence on exports to other EU markets. The reduction in production is attributed to the perceived differences in standards between the EU and Mercosur regions.