Poultry production in Serbia is growing rapidly and they are aiming to enter the EU market, which could double their poultry production and have an impact on the export markets of Hungarian poultry. The poultry sector in Serbia is thriving, with production surpassing previous years and the five-year average. However, although Serbia has received a technical license to export chicken meat to the EU, actual deliveries have not started as they need to align their legal framework with European animal health regulations.