Anthocyanins, an opportunity that Peru cannot miss

However, a new opportunity is on the horizon: anthocyanins, natural pigments that give characteristic red, purple, and blue hues to foods such as purple corn, blueberries, black grapes, and purple sweet potatoes. Jorge Niño de Guzmán, a renowned food analyst, points out that global interest in these compounds is growing by leaps and bounds due to their antioxidant and anti-inflammatory properties, with scientifically supported benefits: reduction of cardiovascular risk, glucose control, and potential anti-cancer properties. "The global anthocyanin market is expected to reach 930 million dollars by 2032, driven by the rise of natural colorants, functional ingredients for nutraceuticals and supplements, and natural cosmetics," he explains. The demand mainly comes from the United States, the European Union, and Japan, markets that seek reliable suppliers who meet the strictest international standards of quality and traceability, such as those of the FDA and the EFSA, as well as ...