APEDA to promote Indian millets globally with export target of $100 million for FY24

Published 2022년 10월 11일

Tridge summary

The Agriculture and Processed Food Products Export Development Authority (APEDA) aims to boost India's millet and value-added millet product exports to $100 million by 2023-24, a significant increase from the current $64.28 million. To achieve this, APEDA plans to send an Indian delegation, consisting of exporters, start-ups, and farmer-producer organizations, to 17 international events in 2023, in recognition of the United Nations' International Year of Millets. These events will be held in major markets across the United States, Europe, Asia, Australia, and Africa, with the first event scheduled for October 15, 2022, in Paris. Additionally, APEDA will encourage Indian embassies and high commissions in key importing countries to enhance their promotion efforts to further boost demand for Indian millets.

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Original content

The Agriculture and Processed Food Products Export Development Authority (APEDA), the government's agri-export promotion body, plans to send an Indian delegation of exporters, start-ups, and farmer-producer organisations (FPOs) to 17 major international events to promote millets and their value-added products in 2023, which the United Nations has designated as the International Year of Millets. "This is an excellent opportunity to increase our exports because India has very distinct traditional varieties of millets that are popular among health-conscious people. However, much more promotion is needed to increase shipments of value-added millet products," said APEDA Chairman M Angamuthu. APEDA has set a goal of increasing millet and value-added product exports to $100 million by 2023-24, up from $64.28 million in 2021-22. In 2020-21, the export of such products was $59.75 million, with a negligible share of value-added products. Despite being the world's leading producer of ...

Source: Krishi Jagran