The article highlights a noticeable decrease in the price of apples in the Metropolitan Agri-food Unit (UAM), falling from 99 to 95 pesos per kilogram. This decline is linked to the influx of new batches from the current harvest, the ongoing sale of stocks from the previous season, and the introduction of imported apples, resulting in a 28% decrease in volume sold and a complex market dynamics. Local apple producers are currently contending with challenges such as quality and maturity issues due to weather conditions and struggle against the competition from imported and stored apples, which are driving down prices and undermining the competitiveness of locally grown apples.