The article highlights the concerns of Coldiretti Puglia regarding the high production costs of fruit and vegetables in Puglia, which have been exacerbated by the war in Ukraine and energy price increases, reaching double the original costs. This has affected various aspects of farming, including greenhouse heating, machine fuel, raw materials, and fertilizers, as well as packaging and delivery times. The surge in costs has led to challenges for the sector, with some vegetable producers incurring losses. The article also points out trade barriers and unfair competition from imported products that do not meet Italian regulations, giving the example of hazelnuts from Turkey. Despite these challenges, there is optimism with the signing of the first protocol for the stability, sustainability, and enhancement of the Apulian fruit and vegetable supply chain, aiming to support businesses, promote fruit and vegetables domestically and internationally, and develop supply chains. The article calls for opening new markets and increasing protection for producers to cover rising costs and support the agricultural sector.