The article highlights the significant increase in food prices, with a focus on fresh fruits and vegetables, attributing the rise to the complex process from farm to consumer and the role of intermediaries. It points out that the cost of imported materials used in packaging and manufacturing, which make up a substantial portion of the final product price, has seen a dramatic increase during the pandemic, in some cases doubling. These factors, along with the dependency on imported materials and the effects of the Suez Canal crisis, have led to challenges in the food industry such as rising production costs, product shortages, and issues with supply and transportation. The article calls for local alternatives to these imported materials and stresses the need for increased recycling and cost-saving measures to make the industry more sustainable and competitive.