The USDA Foreign Agricultural Service in Argentina predicts a slight increase in domestic chicken consumption to 2.37 MMT in 2025, with per capita consumption reaching 49.4 kg due to chicken's price-competitiveness. High inflation rates and stagnant real wages may, however, limit consumption growth. Chicken's lower price compared to beef has led to a shift in preference towards chicken, especially among price-sensitive markets. Furthermore, chicken's perceived health benefits and the growth potential of further processed value-added products indicate untapped market opportunities in Argentina's poultry sector.