The article highlights the growth in Brazil's domestic consumption and export of soluble coffee in the first half of 2024. Domestic consumption has been increasing by 4.4% annually since 2016, now making up 36% of total sales. Brazil exported 1.91 million 60 kg bags of soluble coffee, a 3.3% rise from the previous year, generating US$ 402.94 million, a 13.8% increase. Spray-dried coffee dominated exports at 71.2%, followed by freeze-dried at 23.4%. The top importers were the USA, Indonesia, Russia, Argentina, and the Netherlands. Detailed statistics are available in the Brazilian Instant Coffee Report by ABICS, accessible through the Coffee Observatory of the Coffee Research Consortium.