[Livestock and Fisheries Newspaper=Reporter Kim Sinji] The Japanese Wagyu market is preparing for the future based on strict standards and a systematic quality control system. The Matsusaka Beef Festival, which showcases the reputation of Japanese beef brands, has evolved beyond a simple event into a festival representing the region, and the "Queen of the Year" selected at the Matsusaka Beef Festival attracted attention with a winning bid of 52,590,000 yen (494,300,000 Korean won). The Japanese government plans to enhance competitiveness by restructuring the overall production, distribution, and marketing framework to be more export-friendly, beyond just promoting domestic Wagyu consumption. Examining the Japanese Wagyu market and the Hanwoo industry.