As Canadian olive oil market grows, Greek exporters fall behind

Published 2021년 7월 8일

Tridge summary

A report from the Greek Consulate in Toronto has found that Greece has lost ground in the Canadian olive oil market to Tunisia, with the North African country's effective promotion strategy. Canada's demand for olive oil has increased by 26% per capita over the past decade, while Greek olive oil imports fell by 4% in value in 2020. To regain market share, the report suggests that Greek olive oil needs to be systematically promoted for its qualities and health benefits, including in-store promotion, olive oil tasting events, and social media marketing. It also recommends participating in food-related events and linking Greek olive oil to terms like health, quality, and purity in consumers' minds.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

A report issued by the Greek Consulate in Toronto found that Greece has lost ground in the Canadian olive oil market, having been surpassed by Tunisia. In the past few years, the North African country has emerged as a strong competitor in the international market with an effective promotion strategy. The majority of consumers in Canada use domestically-produced canola oil and other vegetable oils, including sunflower, soya and palm oil. However, olive oil has started to surge in popularity due to a turn by consumers to healthier eating patterns. As a result, Canadians are beginning to develop a taste for the Mediterranean diet and the health benefits it boasts, which are also advocated by the country’s media. Over the last decade, there has been a 26-percent per capita increase in demand for olive oil in Canada at the expense of canola oil, the report said. Italy dominates the country’s market with a share of around 40 percent, whereas Greece has fallen behind Tunisia, which has ...

Source: Olive Oil Times