Bangladesh is investing Tk 2 billion to promote coffee farming in non-traditional areas through projects by the Department of Agricultural Extension (DAE) and Bangladesh Agricultural Research Institute (BARI. The initiative, aimed at reducing import reliance, has seen initial success with farmers in Bandarban and Ruma Upazilas. The government also plans to establish a soil testing and plant diseases identification laboratory in the Hill Tracts Agricultural Research Centre, and a coffee research centre in Bandarban, creating 2,000 jobs for poor farmer families. Experts stress the importance of scientific approaches, adequate irrigation, and connections to international markets for the coffee industry's profitability and sustainability.