The third annual agricultural fair in São Paulo is being held with support from the Brazilian government, with Argentina participating despite the absence of national or provincial authorities. The fair is discussing ways to expedite certification processes and focus on marketable areas, such as hubbsi hake fillet, which accounts for 31% of exports to Brazil. Argentine companies are advocating for higher prices for hake to ensure profitability. There is growing interest in Argentine shrimp, despite past difficulties, and efforts are being made to introduce farmed rainbow trout as a substitute for salmon.