Boosting Australian Grapes brand with unprecedented international program

Australian table grape growers will implement a new international marketing program, designed by and for them, with the aim of driving global brand awareness for Australian Grapes. The Australian Table Grape Association (ATGA) will lead a new five-year investment funded by growers from Hort Innovation, which will offer a unique opportunity to strategically boost one of Australia’s most valued horticultural exports for the long term. The program will reportedly raise the bar for Australian table grapes through a multi-pronged approach, including industry consultation, retail and e-commerce programs, media and influencer engagement, trade events and networking opportunities, as well as brand development and activations. ATGA CEO Jeff Scott said the marketing program “marks a pivotal moment for our industry, providing a unique opportunity to take a long-term strategic approach to promoting table grapes internationally, whilst ensuring we remain agile and responsive to changing market ...