Australia to produce non-alcoholic wine for the Indonesian market

Australia innovates with non-alcoholic wine to cater to Indonesia’s predominantly Muslim population. Many young people are interested in wine due to the influence of foreign tourists and the appeal of a Western lifestyle. However, since the majority of Indonesia’s population is Muslim, many people abandon this drink because they are considered intoxicating. In addition, as a Muslim, it is religiously prohibited to consume alcohol or liquor. After observing the Indonesian Muslims’ general attitude towards alcohol and liquor, Australia, being the number one alcohol supplier in Indonesia, is trying to come up with an alternative by producing non-alcoholic wine for those who, due to religious reasons, cannot drink alcohol. At the “Taste the Wonders of Australia” press conference which took place in Jakarta on Tuesday, the 21st of May, 2024, the chief executive officer of Wine Australia, Martin Cole, said that they were planning to produce non-alcoholic wine which will be marketed in ...