Diplomatic relations between China and Australia are improving, leading to a potential increase in economic and trade cooperation. Australian agricultural companies are eager to re-enter the Chinese market and rebuild their market share which has been lost to competitors. In the latter half of this year, representatives from the Australian agricultural sector, including avocado, blueberry, seafood, and wine industries, plan to visit China. Avocados Australia has signed a memorandum of understanding with the China Entry-Exit Inspection and Quarantine Association to share information and advance market access. Since 2013, Avocados Australia has been working towards market access in China, with the goal of capturing up to 50% of China's imported avocado market.