Australia's main specialty coffee fair is expected to bring in US$14.5 million to Brazil

Brazilian businesspeople, members of the “Brazil. The Coffee Nation”, developed by the Brazilian Specialty Coffee Association (BSCA), in partnership with the Brazilian Export and Investment Promotion Agency (ApexBrasil), closed US$3.25 million in in-person deals at the Melbourne International Coffee Expo – MICE 2024 , held from May 12th to 14th, in Australia. Through 106 commercial contacts made, 49 with new partners, they expect to raise a further US$11.25 million by the next edition of the event, which would bring the total to US$14.5 million. The participation of the Brazilian delegation in MICE 2024 — the main Australian coffee event, which brought together around 11 thousand visitors from all segments of the global supply chain and connected café owners and baristas with global producers — took place at a stand, where they were cupping sessions were held and there was a brew bar, which presented the public with coffees from various origins produced in Brazil, Arabicas and ...