Austria: How the meat industry can overcome social, ethical, and economic challenges

33.5 kilograms of pork, 13 kilograms of chicken and 10.3 kilograms of beef and veal - that's what Austrians eat per person per year. Sausage is also regularly on the table in Austria. The most popular is ham, followed by extra sausage, frankfurters, knackwurst and liver sausage. Despite the great popularity of meat, the meat industry is also facing challenges: Is it still appropriate to eat meat? How can consumers become more conscious about meat consumption? And how can more sustainable production methods be developed and implemented? Experts wanted to get to the bottom of these questions at this year's AMA Meat Forum. As the industry's communications center, AMA Marketing offers an annual platform for discussions with international experts with the AMA Meat Forum. Around 200 guests attended this year's event on June 5th at the Anker Brotfabrik. The motto of this year's event, "Values in transition. A world of opposites," reflected how changing consumer behavior is affecting the ...