Austrian wine exports valued at €238.2 million, showing a 2.7% increase despite a 4.7% decrease in volume due to a drop in bulk wine exports. The average price per litre reached a record high of €3.66. There was a rise in export value for white wines in bottles by 7.3% and red wines in bottles by 3.4%, but bulk wines saw an overall value drop of 3.2% and a volume decline of 23.4%. The export of semi-sparkling and sparkling wines also experienced a significant decline. However, values rose in Canada and Asian markets. The Austrian Wine Marketing Board's CEO, Chris Yorke, noted that while there was a decline in bulk wine sales, sales of wine in bottles slightly rose, indicating that the value creation strategy is effective.