Avocado consumption in France is still not optimal

Published 2023년 10월 26일

Tridge summary

The World Avocado Organization (WAO) has expanded its presence in Europe by partnering with 30 retailers in 12 countries, including major chains like Carrefour and Tesco, creating a network of over 35,000 supermarkets. In France, where avocado consumption is increasing but still lags behind neighboring countries, WAO is organizing in-store events, tastings, and creating videos to raise awareness among consumers. The organization aims to emphasize the health benefits and various preparation methods of avocados to drive market growth and catch up with Scandinavian consumption levels.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The World Avocado Organization (WAO) continues to promote avocados in several European countries, especially France. This year, the WAO has entered into partnerships with 30 different retailers in 12 different European countries, including the owners of chains such as Carrefour and Tesco. This has created a network of more than 35,000 supermarkets and has allowed the organization to triple its presence in Europe since 2021. In France, consumption numbers are increasing every year. However, as these are still smaller than those of France's neighboring countries, WAO has decided to raise awareness among French consumers by organizing in-store events and tastings, creating videos and using other visual aids. The French market is getting bigger, but it still has a lot of growth potential. According to the WAO, France is the largest avocado importer and the oldest avocado market in Europe. The French market is growing, but at the same time it still has a lot of growth potential. ...

Source: AGF