Avocado consumption: The French market continues to grow, but has not yet reached its full potential

게시됨 2023년 10월 27일

Tridge 요약

The World Avocado Organization (WAO) is expanding its presence in Europe through partnerships with 30 distributors in 12 countries, including Carrefour and Tesco, bringing its total network to over 35,000 stores. In France, the WAO aims to increase avocado consumption by raising awareness about the fruit's versatility and health benefits through events, tastings, and visual aids. The organization believes that with their promotional campaign, per capita avocado consumption in France could surpass that of Scandinavia.

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원본 콘텐츠

(Agraria.pe) The World Avocado Organization (WAO) continues to promote this fruit in Europe and, in particular, in France. This year it has partnered with 30 distributors from 12 European countries, including brands such as Carrefour and Tesco. This now represents a network of more than 35,000 stores for the organization, tripling its presence in Europe from 2021. As "superfoods with unique nutritional value containing a wide range of nutrients essential for human health and the prevention of many diseases," avocados continue to attract consumers around the world. In France, although avocado consumption increases every year, it is still behind its European neighbors. For this reason, the WAO has decided to raise awareness among French consumers through events and tastings in stores, visual aids and videos. "The French market continues to grow, but has not yet reached its full potential" According to the WAO, "France is the largest importer of avocados of all European countries, ...

출처: Agraria