The article reports on the commencement of the avocado harvest season in Alanya, Antalya, which contributes to approximately 80% of Turkey's avocado production. The goal is to produce 150 million avocados this year, with a significant portion being exported to countries such as Russia, Georgia, and Iran. The market price for avocados varies based on quality, with a wholesale price range of 30-40 liras and a retail price range of 40-50 liras. The Alanya Chamber of Agriculture and the Alanya Avocado Producers Association are actively involved in the process, implementing good agricultural practices and receiving state support. A total of 2,700 avocado producers in the district are working to improve both local and international avocado production and quality.