Avocado imports by India grew 11,585% between 2014/2015 and 2023/2024

게시됨 2024년 8월 28일

Tridge 요약

The avocado market in India has experienced remarkable growth, with imports surging by 11,585% from 2014/2015 to 2023/2024, as per recent data from the Hass Avocado Board (HAB) and the World Avocado Association (WAO). The growth was highlighted during a webinar, with the WAO emphasizing India's market potential due to its large population and growing middle class. The organization is running a marketing campaign in India, involving famous chefs and social media efforts, and has expanded its reach to twelve countries, including India, to maintain avocado market awareness.

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원본 콘텐츠

(Agraria.pe) The avocado market in India has seen substantial growth in recent years. Imports showed an impressive increase of +11,585% between 2014/2015 and 2023/2024, according to figures released at a recent Hass Avocado Board (HAB) webinar. The webinar, in collaboration with the World Avocado Association (WAO), explored the latest qualitative and quantitative data from different markets, including India. With a population of more than 1.4 billion, the South Asian country is showing promise, said Tom Van Hees, managing director of WAO. “India has huge potential, especially with its middle class, which is growing very fast,” said Van Hees. WAO’s current marketing campaign in India includes the participation of famous chefs and social media activations. “It is our responsibility to explore and develop these markets, and to help our partners and members do so,” Van Hees added. Regarding WAO’s agenda, marketing director Shelley Vorster commented that the organization’s reach has ...

출처: Agraria