The avocado market has seen significant growth due to its consistent availability, the introduction of the high-quality Hass avocado, competitive pricing, and effective promotional campaigns. Mexico remains a key player in avocado production, which has expanded globally to countries such as Peru, the Dominican Republic, Colombia, the U.S., and Chile. However, the 2020 pandemic brought challenges, including a surge in supply and a decline in alternative sales channels. This led to an oversupply and a drop in prices, impacting the industry's previous success. To maintain growth, the avocado industry needs to adapt, adapt shipping plans, meet market demands, and diversify destination markets.