France: Bananas, the queen of fruits, could see their price increase in the coming weeks

Published 2024년 11월 22일

Tridge summary

France is set to reach a new high in banana consumption, with an expected record of 750,000 tonnes in 2023, as it becomes the leading fruit consumed in the country. Despite this, the banana industry faces challenges due to the impacts of global warming and increased production costs. These challenges include environmental factors such as unregulated rainfall, extreme temperatures, and more intense cyclones in banana-producing regions. Ecuador, a major supplier to Europe, has seen a reduction in banana exports by 15 to 20% due to farmers shifting to other crops. The industry is actively seeking sustainable solutions and developing new banana varieties to combat diseases and diversify the product. There is ongoing discussion about the acceptance of fruits with 'visual defects' in large retailers to decrease waste.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

What future does this fruit from the other side of the world have in terms of exports? The banana, popular and still affordable, is expected to break a new consumption record in France this year, at 750,000 tonnes, but the sector sees the future becoming troubled by global warming. Between 2020 and 2024, banana purchases increased by 6% in France, where they became the most consumed fruit in 2023-24, ahead of apples, according to Kantar. "The choice of distributors to set the price most of the time at less than 1.99 euros per kilo plays a role", in a general context of inflation, explains Philippe Pons, president of the Interprofessional Banana Association (AIB). France, with 11.5 kg consumed per inhabitant, still has room for improvement compared to the rest of Europe, at 12.7 kg. But at the same time, the sector is seeing a contraction in the global market (which has fallen below 20 million tonnes exported in 2023) and fears a complicated future. "The banana has entered a phase ...

Source: Lefigaro