Bayer brought together the agricultural ecosystem at ConnectAgro 2025 and put the sector's challenges on the agenda.

With the purpose of connecting the Argentine agricultural ecosystem —producers, companies, academia, media, and government—, Bayer carried out this week ConnectAgro 2025, an event that brought together prominent figures from the sector and placed on the agenda the key issues that drive the competitiveness and development of the country: intellectual property, logistics, tax structure, public-private partnership, innovation, and training. “Agriculture is key for Argentina, but its true potential depends on us stopping to think of ourselves as isolated links and building a stronger, collaborative, and empathetic network. We compete, yes, but we can also collaborate much more to generate value for everyone,” highlighted Juan Farinati, President and CEO of Bayer Cono Sur, during the opening. And he added: “The future has already arrived —technology, AI, and the new generations are driving us— and we need to prepare as a sector and better tell who we are before others do it for us. If ...