Brazil continues to dominate the global beef market as the second largest producer and top exporter, with record-breaking cattle slaughter and beef production in 2023. Meanwhile, Colombia and Bolivia are emerging as new players, leveraging productivity gains and new technologies to enhance both domestic meat availability and exports. Despite their progress, these countries face challenges in volume, consistency, and health standards. Experts, including Hyberville Neto of HN Agro, believe these emerging markets do not threaten Brazil but offer new opportunities. In Colombia, inefficient cattle sales and limited technological advancement mean most meat is sold domestically, although the cattle herd has grown significantly.