Australian beef exports to the United States are experiencing a boost due to a tightened cattle supply, despite concerns over declining consumer willingness to spend on beef. Meat & Livestock Australia's general manager of international markets, Andrew Cox, cautions that consumer sentiment is tight and people are cutting back on beef purchases. However, he also highlights opportunities in South East Asia, the world's fastest-growing region, due to its young population, increasing education levels, and urbanisation. Cox also discusses the potential impact of the re-election of Donald Trump as US president on Australian beef exports.