The article highlights the economic and environmental challenges faced by Hungary's beekeeping sector, with a declining number of beekeepers due to rising costs and diminishing profits. Adverse weather conditions exacerbated by climate change are impacting honey production, and the sector is plagued by health issues and tensions from the high number of bee families and varying professional standards. The industry also struggles with honey adulteration and competition from larger exporting countries. Despite these challenges, there is growth in direct sales and interest in by-products like pollen, propolis, and royal jelly, particularly in the functional food market.