The article highlights the challenges faced by fruit processing and exporting businesses in Vietnam due to increased freight rates. The General Director of Vina T&T Import-Export Company, Mr. Nguyen Dinh Tung, pointed out the significant profit margin difference between the selling price of fruit in the US and the buying price from Vietnamese farmers, which is being offset by shipping costs. The need for transparency in freight costs and solutions to the fluctuating shipping industry was emphasized. The article also discusses the issue of an imbalance between imports and exports of refrigerated containers, requiring Vietnamese businesses to consider long-term solutions. The article suggests that changing consumer habits and establishing a stable commitment in cargo volume can help effectively convert exports from land to sea.