Belgian consumers increasingly appreciate forgotten vegetables

Published 2021년 2월 18일

Tridge summary

In 2020, Belgium's HoReCa sector closure due to the health crisis led to a surge in household demand for vegetables, particularly 'forgotten' vegetables. BelOrta, a cooperative representing hundreds of fruit and vegetable producers, reported a 7% rise in turnover compared to the previous year, with sales reaching 665 million units of fresh fruit and vegetables. The most popular vegetables were cucumbers, red peppers, and tomatoes, while there was decreased demand for cauliflower, zucchini, and eggplant. The most notable increases in demand were for parsnip, beetroot, and turnip, with parsnip seeing a 23% increase and beetroot soaring by 64%. This trend reflects a shift towards more mindful consumption of seasonal and local produce.

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Original content

Belgium 02/18/2021 In Belgium, as in other countries, the health crisis caused the closure of the HoReCa sector but household demand increased. In particular for vegetables and especially forgotten vegetables which recorded remarkable progress (+ 23% and even + 64%) According to a Belgian media, BelOrta, the cooperative which brings together hundreds of fruit and vegetable producers, ended the year 2020 with a turnover up 7% compared to 2019. Sales totaled 665 million units of fresh fruit and vegetables, or 490 million kg. The most popular Belgian products were cucumbers, red peppers and tomatoes. On the contrary, cauliflower, zucchini and eggplant were less in demand. But the most remarkable progressions come from the forgotten vegetables. According to the cooperative, Belgian consumers appreciate more and more ...

Source: Fructidor