Italy: Low berry prices in Milan with many promotions

Published 2024년 5월 14일

Tridge summary

The Small Fruits Observatory in Milan has reported fluctuations in prices and quality issues with small fruits like blueberries, raspberries, blackberries, and strawberries in twenty supermarkets belonging to 19 brands across fourteen retail groups. The report highlights significant price variations for each fruit, with blueberries having the most diverse price range. Quality concerns were particularly noticeable with raspberries and blackberries, and many stock shortages were reported. On average, supermarkets offered three to four small fruit options, with Bennet, Esselunga, Eurospin, Iperal, Lidl, Selex, Sigma, and Unes maintaining the highest quality standards. The pricing data for this analysis can be found on Italian Berry's website, with further details available on myfruit.it.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The prices of small fruits in the Milanese large-scale retail trade fluctuate, with substantial differences between one supermarket and another. However, it tends to be downward and with many promotions. The blueberries come from Italy, Spain and Morocco, of standard quality. For raspberries and blackberries, however, a quality problem is evident in almost all sales points. For strawberries the offer is limited, with quality standards that are not exceptional and prices that remain medium-low. Numerous stock outages have also been reported: multiple items are missing from the shelves. This is the snapshot taken by the Small Fruits Observatory today, May 14, 2024, in Milan. Twenty sales points belonging to 19 brands were involved, for a total of 16 large-scale retail groups. Specifically: Aldi, Bennet, Carrefour express, Carrefour Market, Conad, Coop, Esselunga, Eurospin, Il Gigante, iN's, Iperal, Ipercoop, Lidl, MD, Pam, Penny, Sigma, Tigros, U2. Assortment In the small fruit ...

Source: Myfruit