In the northeast of Corrientes, where the land turns red and the landscape begins to resemble Misiones more than the stereotype of the Corrientes fields, Forestal Las Marías deploys a productive scheme that rarely enters the radar of the rest of the country. The brand is synonymous with yerba mate and tea thanks to its labels Taragüí, La Merced, Mañanita, or Unión. But behind that consolidated identity lie decades of forest management, long-term planning, and a fine coexistence between crops, planted forest, and reserve areas. In the area of Gobernador Virasoro, Las Marías' forest industry is well known, as it is one of the main producers of pine and eucalyptus wood. To understand that less visible part of the establishment, Bichos de Campo toured the field with Marcelo Rolón, a forest engineer and external advisor on environmental and forest management for the company. Rolón knows each lot, each slope, and each productive decision that has been shaping the landscape, as he has ...
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