Beverage producers in the Russian Federation note a seasonal increase in demand due to hot weather

In Russia, there is a seasonal increase in demand for soft drinks due to hot weather, while there is enough capacity in the market to satisfy it. Manufacturers have prepared in advance for this demand. Maxim Novikov, President of the Union of Juice, Water and Beverage Producers (Soyuznapitki), told TASS about this. “Now in general there is a trend towards increasing demand for soft drinks, and, of course, the popularity of packaged water, juice products and soft drinks especially increases during the hot season every year. Manufacturers are aware of the seasonal increase in demand and prepare in advance by stocking up on products so that drinks have not disappeared from stores. There is enough capacity in the Russian market, despite the departure of Western brands. Many new local brands have appeared, the production of domestic companies has increased,” Novikov said. Soft drinks and packaged water are in greatest demand, he said. The expert also noted that the change in prices for ...