Bhutan is a new opportunity for Brazilian pork exporters

Portuguese Market opening announcement by MAPA generates good expectations in the sector São Paulo, May 14, 2024 – The Brazilian Animal Protein Association (ABPA) applauded the announcement made yesterday by the Brazilian Ministry of Agriculture and Livestock, with the completion of the process and official opening of the Bhutan market for pork from Brazil. A country with almost 1 million inhabitants, according to local indicators, more than 20% of its population consumes pork. Despite this, per capita consumption is still relatively low, not reaching 3 kilos per capita per year, according to FAOSTAT data. This is an indication of good potential for increasing consumption in the country, assesses the president of ABPA, Ricardo Santin. “The opening of this South Asian market comes at an important moment for the sector, which has sought to expand the capillarity of Brazilian exports, adding to other openings and expansions achieved by the excellent work of the Ministry of ...