Sorghum farmers in Makueni County, Kenya, have cancelled their contract with brewers due to significant crop damage caused by birds, particularly the Gadam variety. This has led to the abandonment of the crop, despite it being preferred by brewers. However, a new variety of sorghum, developed by Egerton University in collaboration with the Institute for the Semi-Arid Tropics-ICRISAT, is resistant to birds and is becoming popular among farmers. This variety is fast maturing, drought resistant, and high yielding, potentially producing three tonnes per hectare. The government is promoting the cultivation of less popular crops to reduce the country's reliance on maize and decrease the import bill for food.