Black Friday boosts bakery sales in Latin America

In Peru, a 4.6% growth in the baking sector is estimated in products such as sourdough and yeast. Black Friday is originally an American tradition that has crossed borders and has become one of the most anticipated dates for shopping lovers around the world, as well as, it could be a key moment for growing a business. “At Puratos, we recognize the global transformation of Black Friday and its positive impact on the baking and pastry industry in Latin America. According to our projections, online sales in the region could reach $100 billion in 2023, consolidating this date as a key opportunity for business growth,” said Evelyn González, VP of Puratos for Central America, South America and the Caribbean. In the case of the Peruvian market, “an increase in sales for this campaign of 4.6% is estimated in the bakery sector, concentrating specifically on products such as improvers, sourdough and yeasts,” adds Francisco Álvarez Calderón, general manager of Puratos. Peru. This season is a ...