Despite a 23% drop in volume, Peru's blueberry export campaign saw a 29% increase in value, reaching US$ 1,880 million, due to a 68% increase in average global price. High temperatures and water stress in Peru and other competitors led to reduced production, but diversification of markets helped mitigate the impact. The 2024-2025 campaign is projected to see a significant recovery, with export projections near 300 thousand tons, thanks to a more stable climate and new crop fields. However, the market faces threats from increased global supply and competitors like Mexico and Chile. Despite these threats, the United States remains Peru's main market, and projections suggest that Peru could achieve record income with exports estimated to be worth up to US$ 1.99 billion.