Turkish blueberry growers are optimistic about the upcoming blueberry season, despite potential lower yields due to unusual weather conditions. The lack of cold winter days and lack of excessive spring rainfall improved berry quality, but above-normal autumn temperatures may offset this. Despite high inflation and credit access difficulties, domestic consumption and exports of blueberries have doubled compared to last year. Blueberries are a relatively new crop in Turkey, but demand is growing rapidly both domestically and internationally.