The South African blueberry industry is expecting a 10% increase in exports, aiming to reach 25,000 tons. Despite logistical challenges in the past, the industry is projected to have a fruitful campaign in 2024, with plans to expand into new markets and introduce new blueberry varieties. The industry currently exports to around 25-29 countries, with the UK and EU being the main trading partners, and has seen a 50% increase in blueberry imports from the Middle East. The resumption of trade with India is uncertain, but the industry is looking to expand to the Chinese market.