Bottled water market in Peru experiences a growth of 19% at the beginning of summer 2024

At the beginning of the summer season (December 2023 and January 2024), the Water category registered a growth of 19% in volume (liters) compared to the same period of the previous year, as revealed by the Canasto NIQ study that measures the main categories of mass consumption in Peru and the different sales channels where they are marketed. This increase in demand coincides with a pronounced heat wave that has driven the need for refreshing products among Peruvian consumers. Likewise, during 2023, the Water category experienced growth of more than 25% compared to the previous year. This increase in consumption in volume (liters) signals an upward trend in bottled water consumption habits in the country. Larger formats, especially those of 7 liters or more, have gained relevance in the market, capturing volume from smaller formats. In terms of prices, a slight increase of approximately 5% in the price per item and 4% in the price per liter has been observed on an annual basis. ...