The Agricultural Research Company of Minas Gerais (EPAMIG) is exploring the cultivation of Physalis in southern Minas Gerais. This fruit, part of the Non-Conventional Food Plants (PANC) group, is becoming popular due to its nutritional benefits and culinary versatility. Physalis can adapt to various climates and be planted year-round, with October or November being ideal in frost-prone areas. It should not be grown where other nightshades were previously cultivated. The plant can grow up to 2 meters and requires staking. EPAMIG considers Physalis a promising crop for small and medium-sized producers due to its quick economic return and increasing consumer interest.