Brazil negotiate its way into UAE apple juice market

Published 2021년 6월 21일

Tridge summary

Brazil is in advanced talks with the United Arab Emirates (UAE) to export apple juice to the Middle Eastern nation, as per the Ministry of Agriculture, Livestock and Food Supply (MAP). The negotiations are detailed and can take anywhere from a few days to several years, as each country has autonomy over the rules and regulations for imported products. The UAE has submitted its requirements, and MAP is evaluating them. Meanwhile, Brazilian apple juice producers like Fischer are expressing interest in the UAE market. Fischer currently exports apple juice to the US and Europe and is looking to expand to other markets. The company uses 80% of its own production and 20% from selected partners for its apple juice, ensuring quality and traceability.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

São Paulo – Brazil has sought to widen the international reach of its products, and apple juice is one of them. The Ministry of Agriculture, Livestock and Food Supply (MAP, in the Portuguese acronym) has been in talks for four years to break into the United Arab Emirates market. Around two weeks ago, the UAE submitted a document to MAP containing the country's requirements and regulations for apple juice. The market opening process is being negotiated without a forecast to be completed. ANBA spoke with Clóvis Serafini, MAP's general coordinator of Technical, Sanitary, and Phytosanitary Issues. He said that the secretariat has been talking about thousands of agribusiness products such as this. The analysis involves both phytosanitary issues like potential plagues and requirements that cover the product and its traits. According to Serafini, in talks with the UAE on apple juice, the response was delayed, and the negotiation became longer. Some negotiations are swifter, taking only a ...

Source: Anba