Brazil negotiate its way into UAE apple juice market

São Paulo – Brazil has sought to widen the international reach of its products, and apple juice is one of them. The Ministry of Agriculture, Livestock and Food Supply (MAP, in the Portuguese acronym) has been in talks for four years to break into the United Arab Emirates market. Around two weeks ago, the UAE submitted a document to MAP containing the country's requirements and regulations for apple juice. The market opening process is being negotiated without a forecast to be completed. ANBA spoke with Clóvis Serafini, MAP's general coordinator of Technical, Sanitary, and Phytosanitary Issues. He said that the secretariat has been talking about thousands of agribusiness products such as this. The analysis involves both phytosanitary issues like potential plagues and requirements that cover the product and its traits. According to Serafini, in talks with the UAE on apple juice, the response was delayed, and the negotiation became longer. Some negotiations are swifter, taking only a ...