The Brazilian fruit industry is located in the Southeast region and has a significant impact on the country's economy, environment, and culture. It employs 193,900 formal workers and exported a record $1.07 billion worth of fruits in 2021, primarily to the European Union. The industry has seen growth in productivity and expansion into new markets, with potential for further growth. The article also highlights the region's efforts in sustainable farming, diversifying crops, and adding value to agricultural products, such as the increase in avocado production in the Triângulo Mineiro and the redirection of fruits for olive oil production. Despite challenges like climate and environmental issues, the Northeast region contributes 24% to Brazil's fruit production, showcasing the industry's resilience and innovation.