Record high global coffee prices, marking an 80 percent increase this year, are due to adverse weather conditions in Brazil and Vietnam, major coffee producers. These conditions have negatively impacted harvest expectations, leading to price increases by coffee multinationals such as JDE Peet's and Melitta, with more price hikes expected as long-term contracts with retailers expire. The situation is exacerbated by droughts and erratic weather in both Brazil and Vietnam. Consumers, especially in developing countries, may react by consuming less coffee due to the price increase.